Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: build a brand; increase sales and drive traffic to a website. Here in this social media marketing issue we will talk about the popular “Picture Search Engine”, Pinterest. Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. In this course we will explore the world of Pinterest, how you can create Brand awareness and how you can monetize on the platform.